Plan Effective Marketing Strategy with 2024 Social Media Calendar for India

Published On - January 8, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Social Media Marketing, Social Media Optimization
Plan Effective Marketing Strategy with 2024 Social Media Calendar for India

Social Media Calendar is a detailed, informative planner of any upcoming post organized by Date and time. To increase sales in any business, Social media is an excellent tool for product promotion and audience outreach. Every manager needs a social media calendar because it improves consistency and visibility among the target audience. The main question is, why does each manager have a single content calendar? Well, it helps them manage and complete tasks on time. It also allows designers to create personalized posts on social media platforms. Effective content creation is also achievable with a well-planned content calendar. There are numerous advantages to keeping a content calendar on hand.

Tips that you consider in mind while creating a social Media content calendar:

  • Do Homework: Search proper hashtags while creating content for the calendar; you can also take the references from trendy platforms 
  • Creativity: Bring creativity to your post while making one 
  • Ask your users and get feedback through short polls
  • Make sure to schedule your post automatically 

Steps to Create a Social Media Calendar 2024

1) Conducting Market Research and Analysis of your competitors:

Conducting market research will always help you stay ahead of your competitors while making any content; please consider some points, like staying updated with trends, industry development, and upcoming restraints. This study will help you know your brand-oriented calendar. It’s not necessary to make every single festival post. Before any market research, always do a SWOT (Strengths,Weaknesses, Opportunities, and threats) analysis for your firm and your competitor. 

2) Always set a specific goal and objective about your social media calendar

certainly we are talking about the objectives you want to accomplish with your research.  Always determine your audience like who your target audience is and what are their needs or preferences. This will eventually enable you to better customize your content to their unique interests.

Example:  For example, (Company A is the hotel management company. What they can do is prepare all those festival posts that are related to the offer that can attract more tourists to visit their hotel, i.e., May 10, 2024, Akshay Titiya. At Kedarnath, Pilgrims will start, and many tourists will stay, so for opening, a hotel management team can make a social media calendar and promote their offer during those days.)

3) Create a content Strategy and Timeline:

Once you set the goals and objectives it’s now time to focus on creating an ideal calendar where strategically you organize and plan your content with specific deadlines.
Keep in mind that you always have the insights and analytics of posting every content according to calendar. It helps you to make a new calendar with improved decisions.

January Social Media calendar for 2024

01/01/24New Year Day
12/01/24National Youth Day
14/01/24Makar Sankranti
26/01/24Republic day

February Social Media calendar for 2024

04/02/24World cancer day
04/02/24National Cancer awareness day
06/02/24Safer internet day
14/02/24Valentine’s day
28/02/24National Science day

March Social Media calendar for 2024

01/03/24Zero discrimination day
03/03/24World wildlife day
08/03/24International women day
13/03/24No smoking day
15/03/24World consumers right day
15/03/24World sleep day
24/03/24Holika dahen
25/03/24Holi dhuleti
29/03/24Good friday
30/03/24Ester

April Social Media calendar for 2024

01/04/24April fool’s day
07/04/24World heath’s day
10/04/24Ramzan ID
10/04/24Sibling’s day
11/04/24National Pet day
29/04/24International dance day
30/04/24International Jazz day

May Social Media calendar for 2024

01/05/24International Joke day
01/05/24Labour day
04/05/24Star wars day
05/05/24World laughter day
12/05/24Mother’s day
23/05/24Buddha Purnima
24/05/24Brother’s Day

June Social Media calendar for 2024

01/06/24World Milk day
01/06/24Global parents Day
05/06/24World’s Environment Day
08/06/24World ocean day
16/06/24Father’s day
21/06/24Yoga days
21/06/24World music day
25/06/24World vitiligo day
30/06/24Social media day

July Social Media calendar for 2024

01/07/24Chartered Accountant day
03/07/24International plastic bag freed ay
07/07/24Rath yatra
07/07/24Muharram
07/07/24World Chocolate day
11/07/24World population day
21/07/24Ice Cream day
21/07/24Guru Purnima

August Social Media calendar for 2024

09/08/24Books lovers day
12/08/24International Youth day
15/08/24Independence day
16/08/24Parsi new year
19/08/24Rakhi / Raksha Bandhan
19/08/24World photography day
26/08/24Janmastmi
26/08/24International Dog day

September Social Media calendar for 2024

05/09/24Teacher’s day
08/09/24Ganesh chaturthi
14/09/24World first day
15/09/24Engineers Day
15/09/24Onam
16/09/24Anand Chaudas
21/09/24World peace day
27/09/24World Tourism day
29/09/24World Heart’s day

October Social Media calendar for 2024

02/10/24Gandhi jayanti
04/10/24World smile day
10/10/24World mental health day
11/10/24International Girl child day
12/10/24Dussehra
15/10/24National’s Student day
16/10/24National Boss Day
16/10/24World food day
25/10/24World Pasta day
31/10/24National Unity Day
31/10/24Halloween

November Social Media calendar for 2024

01/11/24Diwali
03/11/24Bhai dooj
14/11/24Children’s Day
19/11/24International Men’s Day
21/11/24World Television Day

December Social Media calendar for 2024

25/12/24Christmas Day
31/12/24New Year Day

FAQ’s

How to create a Social Media Calendar?

  • The process of making a social media calendar is very simple. Establish your objectives and target audience. Complete competitor and market research, create a calendar based on content analysis and don’t forget to schedule it.

How Far advance calendar do you need to prepare?

  • It depends on the purpose of the calendar and how detailed you want it to be, always keep the content calendar updated at least 6 months ago.

What Tools you should use for making Social Media Calendar?

  • Some of the best tools to use for social media calendar are Hoot suite, Buffer, Trello. Choose a tool that supports all your platforms.
Conclusion:

Social Media Marketing is a very wide path to promote your product. It can grow your business 100X faster than offline business so making a social Media content calendar will help you reach your business goals, and effectively you also can manage the task before the deadline.

At Astha Technology, we offer a wide range of digital marketing services. Our team of over 45 experts works diligently with us, and we have completed over 1240+ projects successfully with the ultimate client satisfaction. Contact us for more information or call us at +91 97276 27842 to learn more about for your next social media marketing campaign.