EXPERT INFOTECH

How E-Info maintains its online presence with PPC

We’re happy to say that we’ve set up and started thousands of advertising campaigns like performance max and shopping campaigns for businesses all over the world. This is a satisfied client that benefits from our solutions.

Here Are A Few Case Studies And Samples Of Businesses We’re Proud To Call ‘Clients.’

When Expert Infotech first approached us, we did a deep dive into their existing campaigns to see what was working and what wasn’t. We also looked at who their main competitors were in the consumer electronics space. This gave us a good baseline to set realistic goals for improving their results.

Instead of treating all products equally, we broke things down into smaller, more targeted campaign buckets categorizing by product type, brand, even keyword. With tighter focus, we could better match each ad to what potential customers were searching for. We also simplified the ads themselves, highlighting the most relevant details upfront using things like dynamic keyword insertion and extensions.

Doing thorough keyword research, we uncovered good opportunities for Expert Infotech to rank highly for terms that had solid search volume but less competition. We also used negative keywords so we didn’t waste budget on irrelevant traffic.

Collaborating with their web team, we created landing pages that clearly reflected what each ad was about, using strong headlines, visually engaging images, and clear calls-to-action. We rigorously tested different page layouts and messaging so we could optimize based on what converted visitors most effectively.

We leveraged Performance Max campaigns to get Expert Infotech’s brand and products in front of a wide range of audiences across platforms and devices. With compelling and adaptive creative, we increased reach and conversions at a lower cost per conversion.

For those ready to buy, Shopping campaigns significantly boosted Expert Infotech’s product visibility and sales. We integrated rich product data into Google’s systems, so relevant products could be shown to interested shoppers. Organizing by category and brand, we fine-tuned shopping ads to inspire action with great images, pricing, and promotions.

In the end, with a strategic, optimized approach across the customer journey from awareness to consideration to purchase Expert Infotech saw substantial improvements in campaign performance and ROI. Most importantly, we jointly met their growth targets.