What is Corporate Identity?
Strong branding is definitely one of the most difficult and also very important aspects of any business. As all of us are aware Corporate Identity is to be created and if you wonder why work so much behind Corporate Identity, it is because some day Corporate Identity will be the foundation of a company. Astha Technology can partner with you in getting you know what customers will look for from your brand. We partner with you and your business to understand your brand commitment, expectation, vision and mission, products and services that you render to your customers and most importantly the target audiences to whom they will appeal.

Following are the items that we focus much and prioritize for Corporate Identity.

Branding Strategy:

• As we all know branding is the most important aspect of Corporate Identity. This gives visibility to any company or organization.
• Understanding this we do take special care of Corporate Identity via branding strategy. We ensure the Corporate Identity is made appealing to the customers.

Market Research:

• We spend time understanding what your customers want and read their mind.
• Analysis is also done on their behavior and thus we consider Market Research to be an important tool to market products accurately thereby increasing sales.
• At Astha Technologies will help identify your target audience by analyzing the specific market of your domain.
• The research that conducts will definitely help in knowing largest competitors in the market and enables you to work in conjunction with thereby improving and building your identity.

Company Logo:

• Recognition of any company is based on the branding that is done in the current market trend.
• For right recognition, right corporate logo and identity is mandate
• Based on your business type and requirement, we at Astha Technology can partner in building a custom design a company logo which can be easily distinguishable among competitors in the market
• Not only a competitive logo, we also ensure that it is functional to fit within the parameters of other corporate material
• A logo is the face of any company of organization and it is the first thing any consumer recognizes or remembers about any company
• Understanding the above point, we spend timeless and versatile expression of every company’s mission.

Company Design Strategy:

• A corporate design is designed within set of guidelines based on various criterion
• Astha Technology can partner with you in building a design based on strategy from scratch, that includes logo design and incorporate it into other corporate material as per your requirements.
• Our guidelines include color palettes, page layouts, typefaces and methods in where all these will be used to maintain brand integrity

Other services that we render to our customers are as follows:

• Brand identity
• Print advertising
• Package design
• Web design
• Event coordination
• Electronic presentation